Acer and Asus Netbook Release Frozen

Yes, you heard it right; Acer and Asus have halted the release of any new netbooks until sometimes mid of August 2010, reliable sources report. Some background knowledge — both Asus and Acer are recognized and well respected brand names in the laptop and netbook industry, thanks to the many products and netbook models they have constantly supplied to their potential consumers without fail. This way, consumers have always felt that they are getting the best and latest netbook in the market, even if it is a simple upgrade of a previous version already in the market.

This marketing ploy has hugely awarded both companies as currently they are the leading netbook dealers globally and are a household name whenever netbooks are mentioned. That aside, despite this well known fact, the companies have decided to halt on new releases. This move is likely because of the fact that the Intel is planning to release a new product in the market – the Atom N550 dual core processor, which is slated for release sometimes in the third quarter of this year.

It is in light of this that Acer and Asus needs some time off to liquidate excess inventory and create room for future netbooks which will be powered by the N550 processor, meaning the performance of netbooks would be better and faster. Despite this positive attribute of a fast processor which means task will be completed easily unlike with the predecessor processors, it is to be noted that the upgrade will also see an upgrade in the cost of the netbooks that will be carrying the new N550 dual core processor.

It is however projected that the cost increase will not be very significant meaning that the current netbooks from Asus and Acer with slower processors will be difficult to sell, no wonder the window period of about a month for stock clearance. Further, it doesn’t make any sense for the companies to continue manufacturing any netbooks that would be hard to market and sell and are waiting for the release of the processor. It is only a matter of wait and see as we hold our breathes that the new netbooks powered by the new processor will be affordable to the average citizen.